Goldstein Group Communications

Careers

Senior HubSpot/Marketing Automation Specialist

A successful B2B marketing agency with an expanding national client roster seeks an experienced, senior digital marketing B2B professional who excels at and enjoys marketing automation. If you’re looking for a positive, engaging workplace, then consider us as the place to make your move. Our agency offers tremendous opportunities for success-minded individuals. Plus, our salary levels are above industry averages, and our benefits package provides top-of-the-line retirement and health care coverage.  

Job Description

Digital Campaigns:

  • Work closely with the Director of Marketing Strategies and account managers to create, plan and execute campaigns and supporting tactics in HubSpot, Pardot and other platforms 
  • Monitor and analyze ROI and KPIs to provide insight for improvement
  • Execute and report on A/B tests 
  • Create, report on and optimize nurture workflows 
  • Support and align with SEO and PPC projects with the eventual ownership of some client SEO or PPC strategy and execution 
  • Serve as a lead resource for client questions about marketing automation–attend client meetings and own HubSpot strategy for select clients  
  • Build reports on the performance of digital marketing activities and compare the results against key performance indicators and ROI.  
  • Bring new technology and best practice ideas to the agency for improving technology implementations 
  • Coordinate trouble ticket items with marketing automation software platforms as they arise
  • Assist in standardizing the implementation of digital marketing tactics across the agency 

Content Development:

  • Assist in writing and execution of digital marketing campaigns and playbooks, including emails and social media 
  • Ensure content written is consistent with our client’s brand and personas. 
  • Coordinate the creation and publishing of digital content (e.g. website, blogs, press releases, etc.)

Qualifications

  • 5+ years overall Digital Marketing experience, agency experience preferred 
  • 3-5+ years Marketing Automation experience, HubSpot proficient, certification preferred  
  • Experience with Pardot or Salesforce a plus  
  • Excellent organizational, planning and time management 
  • Strong critical thinking with problem solving ability 
  • Self-motivated with the ability to hit deadlines and prioritize workload 
  • Client-facing communication skills 
  • Analytical minded – ability to work with data to make informed decisions on optimizations 
  • Proficient in Google Analytics/GA4, certification preferred 
  • Working knowledge of HTML and CSS experience a plus 

The ideal candidate will be a team player, self-motivated, enthusiastic and willing to learn. Must be able to work with a cross-functional team to deliver measurably better results for our clients.

About Goldstein Group Communications

GGC is a leading marketing agency in the area with a focus on technical and B2B clients. We are a rapidly growing agency with a national clientele and a positive, engaging workplace. Our benefits include include paid holidays, PTO, work from home, medical/vision/dental insurance, 401k and more.

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