Goldstein Group Communications

Careers

Digital Marketing Specialist - Paid Search & Marketing Automation / HubSpot

A successful B2B marketing agency with an expanding national client roster seeks an experienced digital marketing B2B professional who excels at and enjoys paid search advertising and marketing automation. If you’re looking for a positive, engaging workplace, then consider us as the place to make your move. Our agency offers tremendous opportunities for success-minded individuals. Plus, our salary levels are above industry averages, and our benefits package provides top-of-the-line retirement and health care coverage.

Job Description

Paid Search (50%):

  • Work closely with the paid search manager to create, plan, and implement paid search campaigns
  • Monitor and report on KPIs for paid search programs
  • Monitor client PPC budgets
  • Perform keyword research
  • Use PPC data to make recommendations to improve campaign performance, leveraging paid search as a lead generation tool
  • Bring new technology and best practice ideas to the agency for improving technology implementation and paid search success
  • Coordinate trouble ticket items with paid search platforms as they arise

Marketing Automation (50%): 

  • Support Marketing Automation team in executing email marketing campaigns, includes programming emails and creating dynamic smart lists
  • Understand campaign metrics and share results with the team
  • Plan and perform A/B tests
  • Support in programming forms, landing page and blog posts

Qualifications

  • 3-5 years overall Digital Marketing experience, agency experience preferred
  • 3+ years paid search experience
  • 3+ years Marketing Automation experience, HubSpot proficient, certification preferred
  • Excellent organizational, planning and time management
  • Strong critical thinking with problem solving ability
  • Self-motivated with the ability to hit deadlines and prioritize workload
  • Client-facing communication skills
  • Analytical minded – ability to work with data to make informed decisions on optimizations
  • Proficient in Google Ads, certifications preferred

The ideal candidate will be a team player, self-motivated, enthusiastic and willing to learn. Must be able to work with a cross-functional team to deliver measurably better results for our clients.

About Goldstein Group Communications

GGC is a leading marketing agency in the area with a focus on technical and B2B clients. We are a rapidly growing agency with a national clientele and a positive, engaging workplace. Our benefits include include paid holidays, PTO, work from home, medical/vision/dental insurance, 401k and more.

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